When I started Salon Society,
my mission was simple:
help hair salon owners and beauty business owners stop chasing vanity metrics
and start using social media as a real business tool.
No chasing followers. Or likes.
Creating content that drives bookings.
That philosophy profit over popularity drove everything I built.
Then something shifted.
Not in what I believed.
In how clients were searching for hair and beauty services.
They weren't just scrolling Instagram anymore.
They were opening ChatGPT, Google AI, and Gemini and typing:
"Who's the best balayage salon near me?" or
Which skin clinic do you recommend in Perth?"
And AI was answering them.
With specific business names.
Right now. Today.
The moment that changed everything for me:
A Perth salon owner I was working
with received a
$700 booking from a client who walked in and said, "ChatGPT sent me here."
Four days after we made one change to her digital presence.
That wasn't a fluke.
That is what AI visibility strategy
does for hair and beauty businesses
and it is already happening.
So I built the system that teaches it.
Salon Society is Australia's AI marketing education brand for hair and beauty professionals.
I teach salon owners and skin clinic owners how to build an AI marketing ecosystem
optimising their Google Business Profile, website, social content so that when a potential client
asks ChatGPT or Google AI which salon|clinic to book, their business is the one that gets recommended.
The goal is identical to what it has always been: more of the right clients finding your salon or clinic,
trusting you, and booking with you.
The strategy is built for how clients actually discover and choose hair and beauty businesses in 2026 through AI search,
Google recommendations, and a digital presence that works while you are behind the chair.
The two are not opposites but AI marketing builds assets that compound over time,
creating an evergreen strategy so you don't have to live on social media for your next client.
Renee Andrews | Australia's AI marketing educator for hair salons, skin clinics, and beauty businesses.
Based in Perth, Western Australia.
Posting consistently and still not converting?
AI is now recommending salons, and most haven't set up to be found. This 6-month done-with-you container rebuilds your Brand DNA, Google Business Profile, website and content for AI discoverability.
Build a digital presence that brings in enquiries and bookings,
without posting more, chasing trends, or burning out.
For beauty business owners already online whose content could work harder. Stronger booking pathways, search-led content that lasts.
Perth's in-person marketing mentorship for hair salon, skin clinic and beauty business owners.
Twice a month we sit down together to build your Google Business Profile, website, content and AI tools, with mentor support Monday to Friday in between.
Clients are already asking ChatGPT which salon to book.
Is it recommending you?
I audit your salon's AI search visibility and build your prioritised action plan — so after 90 minutes, you know exactly where you sit and the 3–5 fixes that matter most
Perth's in-person marketing mentorship for hair salon, skin clinic and beauty business owners.
Twice a month we sit down together to build your Google Business Profile, website, content and AI tools, with mentor support Monday to Friday in between.
Clients are already asking ChatGPT which salon to book.
Is it recommending you?
I audit your salon's AI search visibility and build your prioritised action plan , so after 90 minutes, you know exactly where you sit and the 3–5 fixes that matter most
Got a full camera-roll of unused videos? Upload, we'll edit, and you'll receive ready-to-post content weekly. Experience convenience and support at your fingertips, accessible worldwide and on an as-needed basis.
Elevate your team with custom workshops, designed to educate and empower. Featuring workbooks for practical and key takeaways. Enquire today to discover how we can assist you and explore the available options.
Mastering your digital presence alongside like-minded professionals with an in-person membership offering monthly sessions on social media, content creation, brand building, masterclasses, metric tracking, and an online Facebook community.
Struggling with time to create content?
Does the thought of writing a caption leave you feeling overwhelmed that you just write “Vanilla Blonde?” We provide a Done For You Monthly Content service.
In one hour I’ll show you how to get your marketing done in one sitting a week, sounding like YOUR salon, not like AI wrote it.
Monday 27th July, 9am AWST,
live on Zoom