Let’s ditch the cringy dancing. These proven local tactics get real results.

You don’t need to be on TikTok doing the latest trending dance to grow your salon. What you do need is local visibility, smart strategy, and an online presence that turns heads in your neighbourhood.

Let’s dive into 5 simple but powerful ways to market your salon locally.

5 Local Marketing Tips That Actually Work for Salons (No Dance Videos Required)

Most salons are missing out on one of the most powerful local tools: Google Maps.

Set up (or update) your profile:

Add service keywords (e.g. “Perth balayage specialist”)
Upload high-quality, branded photos weekly
Get fresh reviews monthly

1. Optimize Your Google Business Profile

Every Instagram and Facebook post should include:

Your salon location
Relevant local keywords like #perthhairandmakeup #brisbanelowtoxhairsalon

Tip: Use Instagram’s location sticker in your Stories too!

2. Use Location Tags & Keywords in Every Post

Don’t just post a photo — tell a mini-story.

Share a “before and after” with a short transformation backstory
Post about what to expect during a first visit
Feature client reviews and reactions

This turns your feed from a portfolio into an invitation.

3. Attract Walk-Ins with Storytelling Content

Fame doesn’t mean followers — it means being known in your postcode.

Engage with local cafes, creators, stylists
Cross-promote with nearby brands
Host or sponsor a local event

4. Build Local Fame, Not Just Online Reach

Q: I’m not getting many walk-ins. Could it be my digital presence?
A: Yes! Your online presence is your first impression. Local clients often check social media before walking in.


Q: What if I’m not confident on camera?
A: Start with voiceovers or behind-the-scenes footage. Nobody feels confident straight away, start with something like a voiceover and build up to it. 


Q: I don’t have time to create content. What’s the fastest way to stay visible?
A: Use our Camera Roll Content service — send us your raw footage, and we’ll turn it into ready-to-post videos weekly.


Q: Is Google still relevant for salons?
A: Absolutely. Your Google Business Profile is key for showing up in local search and Google Maps. Optimizing it with fresh photos, reviews, and service descriptions is essential.

FAQs – Local Marketing for Salons

Become your community’s go-to by:

Educating through bite-sized posts ( think about the problems your clients share with you and turn this into content ) 
Sharing behind-the-scenes content to humanise your brand 
Giving people a reason to remember (and recommend!) you

5. Show Up Consistently as a Local Leader